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Client:
Sofia Buro
Art Director:
Ivan Ivanov
Designer:
Goran Trichkovski
Account Manager:
Marina Mateeva

The Challenge

Sofia Brew is a brewery created by the passion for brewing and the love of its team members. The company has a modern production base with large capacity, which allows them to constantly develop new and unexpected flavors of kraft beer. In their search for taste horizons, Sofia Brew created a product line that embodies their idea of craft experience. The company assigned the task of building a complete product identity to us.

The Result

In order to determine the positioning of the product, its brand platform, and to build the basis for creating a brand name and logo, we conducted several workshop sessions with the client. And then we asked ourselves - who said that brewing beer is not a rocket science?

That's how Rocket Science was born. We created a logo that fully reflects the brand name, combining rocket and hops.

We developed the overall vision of the product by creating the design of the labels of the first brews.
We applied it in a series of POS materials - from posters, wobblers, to a six-pack carton with beers.
Finally, we embodied the brand vision into a brand guide.
The client fell in love with our work and now Rocket Science is ready to be launched to conquer with taste, vision and experience.